Executive and professional coaching

Coaching is for people who are doing well and want to do better. It's forward-looking, performance-focused work on leadership, goals and the way you operate.
Dr Zoe Case
June 19, 2026

Summary

  • Coaching is forward-looking and goal-focused, for when you want to grow rather than treat a problem.
  • A psychologist brings real insight into motivation, habits and how people change.
  • Coaching is usually not Medicare-rebated, so it is worth knowing the difference from therapy.

Not every reason to see a psychologist is a problem to fix. Sometimes you are doing fine and want to do better. Coaching is about that. It is practical and future-focused, aimed at performance, leadership, decision-making, or simply getting unstuck and moving toward what you want.

Coaching or therapy?

The line is simple. Therapy tends to look at what is hurting and help it heal. Coaching starts from a stable base and builds toward goals. If you are dealing with anxiety, low mood or trauma, therapy is the better fit. If you want growth and direction, coaching may suit. Plenty of people move between the two.

Why a psychologist makes a strong coach

A psychologist understands how motivation, habits and behaviour actually work. That means the coaching is grounded in evidence, not just pep talks. They can also tell when something deeper is in the way, and adjust.

Getting started

Coaching usually sits outside Medicare, since it is not treatment for a condition. Ask about fees up front. If what you are facing is workplace stress or burnout, our guide to career difficulties may be the better place to start.

Frequently asked questions

What is the difference between coaching and therapy?

Therapy treats distress and helps healing. Coaching builds from a stable base toward goals. The right choice depends on what you need.

Is coaching covered by Medicare?

Generally no, because it is not treatment for a diagnosed condition. Therapy under a Mental Health Treatment Plan is rebated.

Who is coaching for?

People who are functioning well and want to improve performance, leadership, focus or direction.

Can it be done by telehealth?

Yes. Coaching works well over video.

Important: This is general information, not personal advice. If you are struggling with your mental health, therapy may suit you better than coaching. In a crisis, call Lifeline 13 11 14 or 000.
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